Winning is usually the best way. But drilling down further and addressing the elephant in the room, Toronto does not have the same demographic breakdown as say smaller cities in the west. A much higher population and higher competition for sports dollars? Yes to both, absolutely. However, it is often asked in a GTA of up to say 4.0 million people - how can a stadium of 25,000 still have empty seats? That would assume all 4.0 million are Canadians in the GTA, having grown up with CFL. In reality, in Toronto there is a much, much higher proportion of international students, (un)permanent residents, visa workers, express entry, provincial nominee programs, Canadian Experience Class immigrants and about 97 other entry programs to Canada (in addition to Canadians drawn from other parts of the country), etc. The NBA and MLB are an easy draw for this large group of Toronto, as the size of the city offers seeing their long dreamed about teams from the USA playing here, without much regard for highly valuing any Canadian talent/Canadiana. Bluntly and frankly, this group of non-CFL fans or have not heard of the CFL, are probably working and living with similar circumstanced people and will never be introduced or allow themselves to appreciate Canadian talent, rules, or being in an outdoor stadium in November. That code will have to be cracked in Toronto. And when it is...
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